The Culture Code vs. Dove's Real Beauty Campaign

Dove's new online campaign features this user-generated spot.


In the book, The Culture Code, author Rapaille rips apart Dove's Real Beauty campaign. He says the code for beauty in America is MAN'S SALVATION. He obviously doesn't have a vagina. Here's proof:

"Supermodels, for instance, are very much on Code because they uphold an unattainable standard for beauty. Women can aspire to that level of perfection without feeling any pressure to achieve it. Why? Because men- the very men they are trying to save with their beauty-look at supermodels and say, "I'll never be with a woman like that."

Mr. Rapaille please tell the thousands of women busting their asses in the gym or undergoing plastic surgery that there is no pressure to be beautiful.

The pressure is not because women are merely trying to get a husband. The pressure is from sizing ourselves up with images in the media, picking out our own flaws, and then deciding these flaws might possibly be the source for us not getting what we want in life, like a promotion. Rapaille should read I Feel Bad About My Neck.

"Whats better than knowing you're beautiful even when no one is looking?"
Having a face like a muffin.