Saturday, December 2, 2006

If a marketing ploy from network television station falls in the forest and no one is around to hear it does anyone care?

If a marketing ploy from a network TV station falls in the forest and no one is around, does anyone care?

Monk, a detective show/comedy about an OCD gumshoe and his assistant is airing twice in one night back-to-back first in black and white then color. The idea is once viewers watch both episodes they can go to the show's site and vote on which version is better. Am I missing something here or...

1) Who would watch an episode of a television show twice in one night?

2) What incentive is there for torturing oneself to a mind-numbing two hours of the same episode?

3) Who let this idea make it past the drawing board?

4) If the idea is to create an experiential marketing ploy then why not do one of the following: show two alternate endings, and have viewers vote on their favorite? Or, just suggest changing the contrast of your TV set?


www.usanetwork.com/series/monk/

Friday, December 1, 2006

the nativity story- keep your hanky and pass me an air sickness bag

The Nativity, coming out this December, is yet another Christmas movie that should excite the masses into flooding the local movieplexes.

Here are a couple of juicy tidbits about The Nativity:

1) Director Catherine Hardwicke produced Thirteen, a movie about two teenage girls from California taking acid, exploring homo & hetero sexuality, cutting, and pissing off their equally unstable single moms. Her other film is The Lords of Dogtown a movie about teenagers skateboarding. So… I guess a director that makes films about teenage fads is the perfect candidate to make a film about the birth of Jesus?

2) The movie was shot in Matera, Italy the same location used in The Passion of the Christ….grrreat. I can just see the town’s new marketing tagligne, “Matera, backdrop for the bible.”

3) 16 year old Keisha Castle-Hughe who plays Mary recently gave birth...out of wedlock, missing the film's screening with the Pope.

A deluge of other horrific Christmas-themed movies are also available in theaters near you, joy to the world indeed! To add to the offending list I’ll give a shot out (of disapproval) to Deck the Halls, (starring Danny deVINO, dubbed so after his appearance on The View), and Santa Clause 3: The Escape Clause. These films are nothing more than sordid attempts by industry conglomerates to make a buck off of Jesus.

Official Site:
http://www.thenativitystory.com/