Monday, June 25, 2007

free marketing in the fashion industry



With increasingly more Americans reading US Weekly than Vogue these days it's no wonder fashion labels are starting to use any press (good or bad) to gain market share. A recent article in the NY Times this past Thursday discusses this new trend; as well as Ms. Lohans contribution to American Apparels increase in sales.

This article got me thinking, what other brands could leverage their label by taking advantage of scandalous celebrities swathed in their line?

Ex: The infamous blue jizz-stained Gap dress worn by Monica Lewinsky.

Perhaps Hanes could use all the rappers that get arrested in white T's like DMX in a new campaign?

They could simply add to their existing tag line "Look Who We've Got Our Hanes On Now- With Handcuffs!"...or something like that.

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