If a marketing ploy from network television station falls in the forest and no one is around to hear it does anyone care?

If a marketing ploy from a network TV station falls in the forest and no one is around, does anyone care?

Monk, a detective show/comedy about an OCD gumshoe and his assistant is airing twice in one night back-to-back first in black and white then color. The idea is once viewers watch both episodes they can go to the show's site and vote on which version is better. Am I missing something here or...

1) Who would watch an episode of a television show twice in one night?

2) What incentive is there for torturing oneself to a mind-numbing two hours of the same episode?

3) Who let this idea make it past the drawing board?

4) If the idea is to create an experiential marketing ploy then why not do one of the following: show two alternate endings, and have viewers vote on their favorite? Or, just suggest changing the contrast of your TV set?


www.usanetwork.com/series/monk/